The 72-hour launch: what actually has to happen first
The order matters more than the effort. A sequenced checklist from name to first customer.
James Smith
•
6 min
Most launches stall on order, not effort. Founders open the domain registrar before the name is cleared, or design a logo before they know what the company is called. A 72-hour launch is mostly about doing the right thing first.
Day one: name, entity, domain
Pick three candidate names and screen them for trademarks before anything else. Once one survives, file the entity and buy the matching domain on the same day so nothing drifts apart.
Day two: identity and a real page
Write the positioning in two sentences, then let the visual identity follow it. A single page with the offer, the price and a way to pay beats a five-page site with nothing to buy.
Day three: first customer
Make a list of twenty people who have the problem and write to each one by name. The goal is one paying customer, not a launch announcement.
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